Game changing strategies
Why Vibes Are the New Branding Imperative
In today’s chaotic digital space, traditional storytelling isn’t always enough. Learn why embracing a culture of rapid content creation and a sharp, strategic brand approach is crucial for standing out in a chaotic media landscape. Dive into my latest blog to discover how to make your mark in the era of brand mosaics.
the 5 Ms in Your Internal Environment
Unlock your potential by mastering the 5 Ms – Manpower, Money, Machinery, Minutes, and Materials. In this article, I'll explore how these internal factors impact success. Discover practical strategies to optimise your resources and drive sustainable growth.
Comprehensive Guide to Building a Strong Brand
Discover the essential steps to building a powerful brand with insights into strategy, design, and growth. This guide covers everything from developing brand DNA to maximising basket value and engaging your audience. Unlock the full potential of your brand with purpose, creativity, and strategic planning.
Achieving Brand Awareness: Capitalise on Current Trends
Uncover the secrets behind WWF's successful marketing strategy. Learn how relevance and clever engagement strategies propelled WWF into the online conversation, leaving a lasting impression and establishing a strong brand presence.
Develop Global Positioning: Marcomms shift with Noam Chomsky
Discover how embracing Chomsky's teachings can transform your brand into a force for positive change and societal empowerment. Gain a strategic advantage by redefining power dynamics, navigating neoliberal economics, and creating a democracy of engagement in marketing.
The Power of Network Effects
Explore the power of network effects in today's digital landscape with my latest blog. Understand how this phenomenon drives market dominance, creates barriers to entry, and fosters innovation. Learn how businesses can leverage network effects for platform growth and discover strategies for navigating the competitive digital market. Dive into insightful analyses and real-world examples to stay ahead in the ever-evolving digital realm.
Innovating for a Better Tomorrow: Harnessing Technology for Change
Discover how technology is revolutionising tomorrow. Explore personalised healthcare, data ownership, and internet accessibility initiatives driving global transformation. Embrace innovation and optimism as we pave the way towards a brighter future.
The World’s Greenest Building
Explore the cutting-edge innovation at The Edge in Amsterdam, redefining office spaces for the future. Discover how technology, sustainability, and design converge to create the world's greenest building. Join me in shaping smarter, greener workspaces for a sustainable tomorrow.
AI Chatbots Empowering Customer Service
Thanks to recent improvements in the accuracy of natural language to speech-to-text technologies, and the algorithms underpinning them, chatbots are now the new face of online customer service.
Navigating Climate Science: Unveiling Truths and Encouraging Action
Dive into climate science's truths and the call for action. Learn how skepticism drives inquiry and bridges the gap between knowledge and change. Join me in shaping a sustainable future through education, advocacy and policy reform.
Staying ahead: Embracing History of Technology
‘Unprecedented’ events call into question notions or experiences we previously took for granted. Yet things rarely appear in a void and templates are to be found in history books sitting unwanted on library shelves. Who will own history 500 years from now?
Philosophy for Marketing & Business Development
Explore how philosophy enhances marketing and business development, offering critical thinking, understanding of human behaviour, ethical decision-making, effective communication and long-term vision for sustainable growth. Unlock the potential of philosophical thinking in your business strategies today.