Foresight is crucial. PESTEL analysis gives us tools to scan the horizon, offering a proactive approach to understanding macro factors. By unlocking insights and driving innovation, businesses can thrive amidst market dynamics. Discover how horizon scanning with PESTEL analysis propels sustainable success.

‘Unprecedented’ events call into question notions or experiences we previously took for granted. Yet things rarely appear in a void and templates are to be found in history books sitting unwanted on library shelves. Who will own history 500 years from now?